A perfect day on a boat only requires a few important parts: friends, gas, the necessary safety devices – and you’re pretty much set. But too much of one thing, or not enough of another, could ruin an otherwise beautiful day. If you don’t have enough gas, you’re not going to get too far. On the other hand, if too many of your friends show up, someone’s going to end up disappointed (and on dry land).
In the same way, you should balance out your agency’s business in a variety of insurance markets. Auto and Home policies are great, but seasonal products like boats and personal watercraft are a great way to grow your agency and round out your books.
After a couple tough years, the marine industry is starting to come back around. The powerboat and fiberglass markets are still rebounding but certain areas are showing promise; both aluminum and outboard boat sales were up in 2011.*
Foremost is your answer for insureds who want coverage specifically designed for boats instead of covering it on a Homeowners policy. And our Liability Only policy is great for low-value watercrafts, such as aluminums and outboards. Plus, cross-selling other Foremost products, such as Auto or Motorcycle, can save your customers big money with multi-policy discounts as well as increase your retention ratio.
So maybe everyday can’t be as perfect as a day on the water, but at least you can have a perfect day in your agency by growing and expanding your book of business with Foremost.
Information provided by BoatingIndustry.com.