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December 15, 2017

New Year's Resolutions for Your Agency

New Year's Resolutions for Your Agency

Coming up with a new year's resolution is an opportunity to analyze what you could do better- whether it is making changes to address your health or deciding you want to play the piano. These resolutions are generally focused on improving things in your life. But, have you considered doing the same for your business?

Having a plan for your agency in 2018 is an opportunity to start fresh, reflect on your agency's progress and look at what you can improve to take your business to the next level. Setting up an 'end of the year' meeting with your team is a great way to get feedback and create a to-do list for 2018. To help you get started, our team put together five New Year's resolutions for your agency to consider.

  1. Promote your agency on social media

    More than 80% of consumers say that companies on social media influence their purchases.¹ To attract customers in a cost effective way, this has to be a priority. If you're not active on Facebook, Twitter or Instagram, Foremost has the tools to help you get started. Our Social Media Guide is available online 24/7 to help you with all three social media platforms! Click here, for a digital copy of our Social Media Guide. If you want a free hardcopy, contact your marketing representative.

  2. Set up a referral strategy for customers.

    Consumers rely on word-of-mouth 10 times more than paid media.² That beats online advertising, ads on television and on the radio!² One way to ask for referrals from your customers is in your email signature. For example, you say something like, "Want to win a $50 gift card? Click here to refer a friend." Please be sure that any referral offer you make to your customers is in compliance with your state’s rules for such activities. Awarding gift cards may not be allowable in all states. And lastly – remember that reviews are referrals, too! Ask your customers to write a review about your agency on your Google or Facebook page for potential customers to view.

  3. Start an email newsletter or blog.

    Send a digital newsletter monthly or quarterly to your customers and business contacts. You don't need to write long articles, it's best to keep it short and sweet! Topics can range from community activities to insurance-related news… just make sure the content is relevant to your customers. If its summer you can share boat safety tips, and during the winter let them know you offer the best snowmobile insurance in town! Blogs are another great way for your customers to get acquainted with your business and learn about the products you offer. Just don't forget to promote them on social media! A reminder - you can find unbranded seasonally-appropriate content at our Social Media Suitcase site at here.

  4. Get involved in your community.

    Get your name out there! Volunteer for events, join a local workout class, donate your resources to people in need or organize your own event! You'll be surprised at the opportunities right in front of you when you become more aware of them. It gives you a chance to learn about the people in your community, and them about you and your business.

  5. Become a specialist in a new product.

    Many consumers prefer to get advice from a specialist. As a specialist, you can help your customers choose the right coverage for their risk. Foremost Education offers specialist designation courses in Landlord and Rental Property Insurance, Manufactured Home Insurance and Marine Insurance. Our designation programs are only offered periodically throughout the year, so be sure to keep an eye out for them!

By following these five easy steps, you can build a more successful and profitable New Year! Wishing you a safe and happy holiday.

¹ 1. http://sprk-d.com/content-marketing-101-content-marketing-important/
² https://www.bcgperspectives.com/content/articles/brand_strategy_marketing_fueling_growth_word_mouth_brand_advocacy_index/?chapter=2

Article By

Jenean

Jenean Zahran

Jenean is a communications specialist at Foremost, and a veteran of the news industry. She has a Multi-Media Journalism degree and a passion for writing. Through her news career she's learned to respect Mother Nature and has been through many weather-related adventures, including driving in heavy snow and extreme season changes. In her free time she enjoys bike riding, traveling, and trying out new restaurants. Be sure to check out her blog posts for the latest safety tips on anything and everything you might need to know on your own adventure!

Read other articles by Jenean Meet the rest of the team!

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